WEALTH FIRST INC

The WealthFirst Brand Kit · Identity Standards · 2026

A quiet brand for the
accredited.

This is the canonical reference for the WEALTH FIRST INC. visual identity — the brass-on-ink palette, the Cormorant + Manrope typographic system, and the marks reserved for licensed partners. All assets, marks, color values, and typographic pairings on this page are the intellectual property of WEALTH FIRST INC.

02 · Color System

The brass & the ink.

Three colors carry 95% of all surfaces. Brass for accent, ink for background, ivory for type. Hairlines at 8% opacity. Never gradients on dark — they muddy the brass.

Ink (Background)
The base canvas.
HEX · #0B0C0F
RGB · 11, 12, 15
CMYK · 73 / 67 / 60 / 76
Surface (Card)
Inset panel.
HEX · #121418
RGB · 18, 20, 24
CMYK · 68 / 60 / 53 / 70
Brass (Accent)
The signature.
HEX · #C2A373
RGB · 194, 163, 115
CMYK · 20 / 28 / 56 / 12
Ivory (Type)
Body & display.
HEX · #F2EFE9
RGB · 242, 239, 233
CMYK · 3 / 3 / 6 / 0
Ink Muted
Body copy.
HEX · #A8A59D
RGB · 168, 165, 157
CMYK · 33 / 30 / 35 / 7
Ink Faint
Captions & eyebrows.
HEX · #75736E
RGB · 117, 115, 110
CMYK · 51 / 47 / 50 / 23

03 · Typography

A serif for display. A grotesque for the rest.

Cormorant Garamond for display headlines and editorial pull-quotes — italic by default. Manrope for everything else. No exceptions; do not substitute system serifs or Inter, Roboto, or Arial.

Display

AaBb

Cormorant
Garamond.

The headline voice. Weight 300 for hero, 400 for sub-display, italic for accents in brass.

Weights
300, 400, 500
Styles
Roman + Italic
Tracking
−0.02em
Use
H1, H2, lede, pull-quote

Body & UI

AaBb

Manrope.

The workhorse. UI labels, body, captions, navigation. All-caps eyebrow at 11px / 0.24em letterspacing.

Weights
300, 400, 500, 600
Body size
16px / 1.6 line-height
UI size
13–14px / 1.5
Eyebrow
11px / 0.24em / UPPERCASE

04 · Usage Standards

A few rules. No exceptions.

Licensed partners must observe these treatments in all applications — broadcast, web, print, social, partnership announcements, and franchise signage.

✓ Approved

  • Pair brass with ink or ivory only.
  • Use Cormorant Garamond for all headlines.
  • Minimum monogram size: 24 × 24 px on screen, 8 × 8 mm in print.
  • Clear-space: 0.5× the monogram height on all sides.
  • The licensed phrase "WEALTH FIRST INC." in all-caps Manrope 500, tracking 0.05em.
  • For franchise partners: "A WealthFirst Affiliate" lockup at the lower-right of any co-branded asset.

✗ Prohibited

  • Never apply gradients, drop shadows, glow, or outer strokes to the monogram.
  • Never recolor the monogram outside brass / ink / ivory.
  • Never substitute Inter, Roboto, Arial, system serifs, or any AI-generated typefaces.
  • Never modify proportions, italicize the monogram, or place it inside a circle / shield.
  • Never use purple, violet, or color-shift gradients anywhere in WealthFirst-branded materials.
  • Never combine the WealthFirst name with a competing financial brand without written license.

05 · License the IP

License the WealthFirst brand.

This brand kit, the marks, the brass palette, the typographic system, and the trade dress are the intellectual property of WEALTH FIRST INC. Annual licenses are available for franchise affiliates, content partners, regional broadcast partners, and white-label distribution. Includes the full vector mark suite, brand guidelines PDF, lockups, and limited use of the WealthFirst trade name.

Annual License · Recurring

$4,500  / year

Full vector mark suite (SVG, PNG, PDF) · Brand Guidelines PDF · Approved lockups · License to use the WealthFirst name & marks across one designated business · 30-day grace renewal · Concierge brand-compliance review · Revocable for misuse.

Apply for License → Download Brand Kit (Manufacturers) → Talk to Licensing